<aside> 💡 🇨🇳 Please see Chinese HERE

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Xiaohongshu, also known as RED or Little Red Book, is a social media and e-commerce platform. It has been described as “Chinese Instagram”.

From this site, you can find out:

  1. Why should non-Chinese brand use Xiaohongshu.
  2. How to make profit from Xiaohongshu.

↓ What is Xiaohongshu? Check out this video report!

https://www.youtube.com/watch?v=YPn5wp5ERhE

Why Now

Getting Started

Product Lifecycle

How to Launch a Feature

Untitled

How to

Analytics and Tools

How to Conduct User Research

Blogs

↓ Click into one of the cards to get a detailed view for a practical example

True Stories

What’s Trending

↓ Latest exploding topics on Xiaohongshu

June 2024

Appendix

↓ Following are some other pages of this website. Some pages may not display properly due to technical reasons.